Managing A Chain Restaurant: Some Tips To Aid Its Success
Most of us are familiar with restaurant chains, such as T.G.I. Friday’s, Cracker Barrel, Olive Garden and Applebee’s that are found everywhere across America. Some of us dream of owning our own thriving chain restaurant and although it can be possible, it is by no means an easy venture to become involved in. Therefore it is worth taking note of some useful advice to ensure that it is a success.
Consistency is essential. A restaurant chain needs to maintain its identity by adhering to the same menu wherever they are situated across the States. Customers get to know they can expect the same level of service, food quality and ambience, regardless of where the restaurant is located. For a chain restaurant to prosper, it is this consistency that encourages diners to keep on returning.
Connect with the neighborhood. Having a chain of restaurants doesn’t exclude you from being part of the community. Add a local touch by decorating a restaurant with pictures, objects or ornaments that have meaning to the area, making sure that each location of your chain represents its neighborhood. Perhaps you can be involved with sponsorships or donate to local school fundraisers. A restaurant located near the coast could display pictures of the sea or shore to identify with the specific area.
Be flexible. Although it is important to be consistent, it is also necessary to be flexible and give customers what they prefer. For example, burger chain Smashburger, caters for customers who like their burgers done a certain way and will provide them accordingly. They also offer unique toppings that add a special touch, based on where they are situated. Many restaurant chains, such as Chipotle, offer meals that their customers can easily customize. Chain restaurants are regarded as being more accommodating than those that are independently owned. They are known for being child-friendly and can usually manage large numbers with ease. Catering to the needs of your customers by going the extra mile will encourage them to return to your chain.
Maintain a standard of excellence. The pressure of having to manage a chain in several locations is no excuse for not keeping up an a level of excellence. If you are to be successful it is vital that quality standards are kept up to scratch at each venue. One chain, Quaker Steak and Lube, is situated in over 60 locations and provides homemade food as often as possible, despite it being more expensive than fast food. The focus here is on quality, a factor that will attract repeat business as customers become regular diners. Applying the above recommendations can help to ensure that you have a recipe for success.